Awesome resources to help you build the best job ads in the world

Recently, I did a job post rewrite for a Utility Forrester. Now, I know what you’re thinking – what the hell is a Utility Forrester? Don’t worry; I didn’t know what it was at first, either, and I’ve seen a lot of job titles. Utility Forresters maintain powerlines in the woods. They literally clear the path for power lines in the middle of nowhere.

When I’m asked to speak about job posts, it’s most often to groups focused on HR, recruiting. They are every day practitioners looking to upgrade their job postings, not figure out the future of work.

Pop quiz! If you want to appeal to the hearts and minds of potential new talent (and keep your existing high performers), what would be more engaging: facts and figures or a ripping story? The story - hands down, every time!

I’ve been doing more speaking lately and whenever people read my bio, my first urge is to remind everyone that my bio details aren’t what’s most important or interesting about the presentation. I don’t understand why you want to know where I went to college but WE ARE! That’s a Penn State reference I’m confident about half of you didn’t get.

So, my money-hungry ass went to college. I earned a bunch of debt and paid money for books only to get a percentage of the cash back at the end of the semester. I paid to earn.

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing.

I love a good story. Fiction, non-fiction, drama, comedy, action, even Western - I don’t mind, so long as there are some characters I can relate to, a hook or two to keep it interesting, and it transports me to a different world for a while.

Not attracting enough good fits to your opportunities? You may want to beef up your employer brand with visual storytelling.

It’s no surprise that job seekers want to hear from the people they will be working with, and reporting to, when considering an opportunity.

Wishing you could catch the eye of awesome millennial talent and entice them to apply for your role? It’s time to abandon your lazy writing clutch and write job ads with emotional appeal. I promise it’s not even that hard. I’m going to share five super-secret-spy-squirrel things you should be doing to write for a younger audience.

We analysed 50 random job listings on Seek, one of Australia’s most visited job boards, and found employers are actively turning off job seekers. The results reveal employers are failing to attract job seekers in 5 key ways.

Are job-seekers hitting snooze on your boring job ads? Most hiring managers don’t give two hoots about job advertisements when recruiting.